Newsroom - Press Release
Taylor Swift - The Eras Tour Film to Open on October 13th at 6:00
Exclusively in Livonia! Phoenix Theatres Laurel Park Place Presents Dolby ATMOS Experience of "Taylor Swift: The Eras Tour" Concert Film
September 5, 2023
Livonia, MI – Get ready, Swifties! Phoenix Theatres Laurel Park Place is thrilled to announce the Dolby ATMOS presentation of "Taylor Swift: The Eras Tour” concert film on Friday, October 13th, starting at 6:00 PM. What began as an exclusive engagement at AMC theaters due to its immense anticipation and demand has now expanded to theatres everywhere, allowing fans across the country to be part of this extraordinary cinematic event.
The film captures Taylor Swift's summer blockbuster concert "The Eras Tour" and promises an unforgettable audio-visual with its Dolby Atmos recording. Dolby Atmos technology takes the auditory experience to a whole new level by enveloping the audience in a multidimensional soundscape, enhancing the emotional impact of every note and lyric.
“The foremost filmmakers are now mixing their soundtracks utilizing ATMOS, which is the first object-based recording process,” Jordan Hohman, executive in charge of project development for Phoenix Theatres, said in a press release. “This allows sound to literally have a three-dimensional soundscape that envelops the audience throughout the auditorium, giving the audience an auditory experience that is unmatched, presenting the film as the filmmakers intend.”
"We are delighted to bring Taylor Swift's incredible journey to the big screen at Phoenix Theatres Laurel Park Place," said Austin Johnson, Creative/Marketing Director for Phoenix Theatres. "This film is a celebration of Taylor's immense talent and the evolution of her music. We can't wait to share this cinematic Dolby ATMOS experience with her devoted fanbase."
Phoenix Theatres, a pioneer in offering exceptional cinematic experiences, boasts two theaters equipped with Dolby ATMOS technology. The journey began at Woodland Mall Grand Rapids, where the immersive audio experience was introduced, followed by the opening of Northtowne in Ohio. The resounding success and enthusiastic response from audiences prompted Phoenix Theatres to extend this remarkable sound innovation to Laurel Park.
With the imminent release of "Taylor Swift - The Eras Tour" film, the installation of Dolby ATMOS at Laurel Park was expedited to ensure that audiences can indulge in the unparalleled audio quality from day one. The commitment to elevating the cinematic experience doesn't stop there. Phoenix Theatres is embarking on a comprehensive renovation project, which encompasses several upgrades.
The upcoming transformation will include the installation of new heated reclining seats in the auditorium, ensuring that viewers can enjoy the film in absolute comfort. Enhancing the overall film presentation by creating an immersive and distraction-free environment by turning the auditorium in to a Black Box. Moreover, the addition of tactile transducer technology, or Butt Kickers, will further elevate the cinematic experience. These tactile transducers will be seamlessly integrated into the seats, allowing audiences to feel the deep bass and vibrations, enhancing the sensation of being a part of the on-screen action.
Phoenix Theatres is excited to invite audiences to "Taylor Swift - The Eras Tour" film, a visual and auditory journey that promises to resonate with fans and moviegoers alike. The film's opening on October 13th at 6:00 is a celebration of music, technology, and the unwavering commitment to delivering extraordinary moments on the big screen.
As an extra delight, the theater chain will be offering guests the opportunity to purchase collectible popcorn tubs and drink cups, specially designed to commemorate the event. Furthermore, fortunate Swifties attending the film will have the chance to receive a complimentary mini poster as a token of appreciation.
Tickets for this event are available for purchase today at Taylor Swift: The Eras Tour, the mobile app, and at the box office. Given the high demand expected for this event, fans are encouraged to reserve their seats in advance. All general admission tickets to Taylor Swift: The Eras Tour concert film will be priced at $19.89; child and senior tickets at $13.13.
The Michigan based Phoenix Theatres opened its first Detroit-area theatre in 2001 and currently operates 7 theatres, with the introduction of Northtowne marking their 59th theatre screen.